Learn operational, technical, and marketing strategies to grow in your business.
We provide specialized winterization services to safeguard your pool during the off-season, and when spring arrives, we handle the thorough opening process.
We provide specialized winterization services to safeguard your pool during the off-season, and when spring arrives, we handle the thorough opening process.
A Global Brand ‘Primus Laundromat’ Now available
for Franchise in your City
First Come, First Served!
Start Your Own Profitable & Recession-Proof Laundry Business
No more waiting to start your own profitable and recession-proof business! Join Primus Laundromat – an exclusive laundry franchise opportunity designed for high returns, low investment, and effortless operations.
As a Primus Laundromat franchise partner, you’re more than just a business associate — you’re part of our growing family. We provide complete support including setup, tools, expert training, marketing assistance, and ongoing operational guidance to ensure your success.
The laundry industry offers a powerful combination of high ROI, minimal risk, and easy management, making it one of the smartest investments today.
💡 Did you know?
Over 96% of India’s laundry sector is still unorganized. Just like UPI payments (PayTM, PhonePe), food delivery (Swiggy, Zomato), and cab services (Ola, Uber) transformed their industries, tech-driven laundry services are the next big wave. The future is bright — and you’re just one step away from being part of it.
No Middlemen – Machines come straight from our factory with a 3-year warranty — no third-party delays.
Unlike most brands, you get to pick your preferred area based on local insight.
Use our Quick Dry Cleaning Software for life — at zero extra cost.
Our young, agile team stays personally involved with each franchise.
Our staff receives expert training at our dedicated center to ensure top-quality garment care.
Manpower Shortage – We help you hire and train. Machine Downtime – No third-party tech delays.
House Tech Heads in India – Support hubs in Gurgaon & Northeast ensure fast, reliable servicing.
India’s first brand backed by Globe’s No.1 laundry manufacturer
With built-in wet cleaning technology
The world’s No.1 commercial laundry manufacturer in Commercial loundry
100+ Years Old brand
Fast, Efficient and fabric friendly Remote control: we can set machine cycles by sitting at home with app
99+ program cycles
German Chemicals
Skin friendly, Fabric safe
100+ Years of Trust
Home Grown Brand, Backed by our own Team
In-depth Training:Learn operational, technical, and marketing strategies to grow in your business.
Hand-in-hand:We provide hand-in-hand support from the very beginning and guide you through every stage of your business growth.
Marketing Support:Get benefit from our national advertising campaigns and personalized marketing strategies.
Tech-Tools:Access our proprietary CRM and operations software for managing orders, customers, and inventory efficiently.
Supply Chain Management:Hustle free access to high-quality detergents, chemicals, and equipment at competitive rates.
The Laundry & Dry cleaning franchise business offers a high scope of growth with High ROI, Low Risk and Zero Hassles.
| Feature | Laundry | Food | Gym | Salon |
|---|---|---|---|---|
| Recession Proof Business | Recession-proof demand for laundry services. | ✅ | ❌ | ❌ |
| Industry-leading | High Margin & Low Risk | ✅ | ❌ | ❌ |
| Automation | Less Dependency on Trained Staff | ✅ | ❌ | ❌ |
| Multi-channel business | Online to Offline Business | ✅ | ❌ | ❌ |
| Inventory | Laundry business operates on a low-inventory model with minimal risk of losses. | ✅ | ❌ | ❌ |
Primus is a premium laundry franchise backed by Alliance Laundry Systems and uses Speed Queen commercial machines and Cleantech eco-friendly chemicals.
Direct machine sourcing (no middlemen) with 3‑year machine warranty; lifetime free CRM; one‑on‑one franchise support; in‑house tech team; and a manpower training academy in Gurgaon.
Franchise opportunity & investment
Typical investment is around ₹22 lakhs (store setup, equipment, initial inventory, training and working capital). Final costs vary by city and fit-out.
Model estimates monthly revenue ~₹4.5L, monthly profit ~₹1.5L, break‑even in ~4 months and annual ROI target around 23 months. Actual results depend on location and execution.
Royalty is 7% of revenue.
Primus offers defined territories sized to ~12,000 households (customized per market) to avoid intra‑brand competition.
End‑to‑end onboarding, store design & project management, training at the Gurgaon academy, marketing support, CRM & app management, and ongoing operations & tech support.
Speed Queen commercial washers/dryers (stackers), steam irons, boilers; Cleantech eco‑friendly detergents and solvents.
Yes — direct machine sourcing with a 3‑year warranty.
Minimum carpet area 300–350 sq ft; full capacity staffing ~7 people.
Tagging and barcode labelling, standardized SOPs for sorting, pre‑treatment, machine cycles, QC checks, and CRM/app notifications for customers.
Services & pricing
Wash & fold, wash & iron, dry cleaning, steam ironing, premium care, carpet & curtain cleaning, shoe & leather care, laundry by kg, blanket cleaning, and B2B bulk contracts.
Primus provides recommended pricing and packages; franchisees can adapt pricing to local market conditions with HQ guidance.
Marketing & customer acquisition
Hyperlocal offline campaigns (pamphlets, apartment activations), digital marketing (Google Ads, Facebook/Instagram), local SEO, influencer reels, cross‑promotions, and B2B tie‑ups.
Yes — lifetime free CRM and app integration for pickups, order tracking, notifications and automated marketing.
Training, hiring & HR
Comprehensive onboarding covering machine operation, stain removal, quality checks, customer service, app/CRM use, and store management at the Gurgaon academy.
Primus provides role templates, training materials, and hiring guidance; local recruitment is handled by the franchisee with HQ support.
Legal, compliance & logistics
Typical local business registration, GST registration, trade license, and any municipal health or environmental permits as required by local authorities.
Primus coordinates direct sourcing for machines and approved chemicals; spare parts and consumables are supplied through the Primus distributor network.
Onboarding & timeline
Typical timeline from agreement to store launch is 4–8 weeks depending on fit‑out, approvals and equipment delivery.
Site selection → store fit‑out → equipment delivery & installation → staff hiring & training → soft launch → full operations.
Risk, competition & differentiation
Primus emphasizes direct machine sourcing (lower CapEx), Speed Queen equipment, lifetime CRM, hands‑on franchise support, and a training academy — positioning for faster ramp and consistent quality. (See competitor snapshot above for public positioning).
Location selection, local competition, operational discipline, and customer acquisition execution. Primus mitigates these with territory planning, training, and marketing support.